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Before the Internet, there were personal ads, and before that, lonely shepherds carved detailed works of art into tree bark to communicate their longing for human contact.
Since the earliest days of mass media and technology, people have been finding ways to broadcast their desires and find connections that might have otherwise eluded them.
Phishing, fake profiles, and ads for escorts continue this tradition today.
Early 1900s: The Lonely Rural Farmers, Ranchers and Shepherds Around the turn of the last century, personal ads enjoyed a renaissance of popularity, especially in the Western US with low populations and the harsh realities of rural life without a partner.
(Farmers Only continues the legacy to find "where all the country girls are" today.) Some very pragmatic examples of early 20th century personals: HOUSEKEEPER: 18 to 30 years of age, wanted by widower, 40.
Have prominent position with the rail company, have 75-acre ranch also house in town; object matrimony if suited; have boy 13 years old, would not object to housekeeper having child. Young woman, reared in luxury, having lost everything and earned her living for the past eight years, is tired of teaching and wishes a home: would like to meet a well-to-do businessman who would appreciate refinement and affection in a wife. If only these two had found each other's personals then.....
1800s: Aristocrats Catch On Always on the lookout for ways to exploit media for their own ends, aristocrats in the 1800s used personal ads to broadcast their interest in romantic engagements that seem scandalous by today's standards.
An 1841 ad in the Journal of Munich tells of a 70-year-old Baron seeking a woman "between 16 and 20 having good teeth and little feet." (Well...
() 2010 - Today By 2010, different dating sites existed for virtually every city, sexual orientation, religion, race and almost every hobby, making it easier to find exactly what we're looking for and harder to stumble on someone who exists outside our pre-defined bubbles of identity.
In 2002, Wired Magazine predicted, "Twenty years from now, the idea that someone looking for love won't look for it online will be silly, akin to skipping the card catalog to instead wander the stacks because 'the right books are found only by accident.'" Online dating is the new norm for introductions, replacing the role of traditional personals and in many cases, merging with the functions of social media.