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Exact advertising ads dating

At the two biggest subscription-based sites in the U.S., ( a month) and e Harmony ( a month), users can save by signing on for, say, a six-month bundle ( per month and per month, respectively). “Finding a soul mate can cost you.” As the data breach of the adultery website, Ashley, has shown, online dating doesn’t come cheap — in terms of monthly fees and, in extreme cases, public embarrassment and lawyer’s fees in divorce court.

Looking at the website over the shoulder of my boss, I’d spy Patrick, seemingly the happiest, most single guy amid other happy, supposedly single guys.

Last June, my morning routine was interrupted by a series of texts from a friend, showing a pair of screen shots that were at first incomprehensible.

In one, under the headline “Better Singles, Better Dates,” my boyfriend Patrick’s smiling face hovered in the bottom row of a “Patrick,” I yelped, “look at this.” As we huddled over the phone, another image popped up—another grid of faces, but this time all women.

The faster they attracted users, the more useful the sites would be, Brooks says.

And paying fees, he says, can have an upside: People may be more likely to actually use a site if they pay for it.

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